The feature was launched through a promotion during China Central Television's heavily watched New Year's Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes.
The red envelope feature significantly increased the adoption of We Chat Pay.
Privacy in We Chat works by groups of friends - only the friends from the user's contact are able to view their Moments' contents and comments.
The friends of the user will only be able to see the likes and comments from other users only if they are in mutual friends group.
On March 1, We Chat payment stopped collecting fees for the transfer function.
We Chat subscription account is the basic type of account, allowing push content and notification updates for subscribed followers displayed in the subscription area.
These accounts do not support We Chat payment service.
We Chat users can register as an official account, which enables them to push feeds to subscribers, interact with subscribers and provide them with services.
There are three types of official accounts: a service account, a subscription account and an enterprise account.