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This transaction had the following characteristics:[25] This information is from only one transaction and as such should not be used without further analysis.

As with selecting publicly traded guideline companies, care should be given to select private transactions that share similarities with the subject company.

The availability of financial data for publicly traded online dating companies makes it possible to compare a subject company to industry benchmarks and apply industry multiples.

However, when valuing an online dating company, it is important to use benchmarks and multiples based on companies that are similar to the subject company and be aware that multiples of certain publicly traded corporations as a whole may not necessarily reflect those of their online dating divisions.

Industry Description The online dating industry (SIC 7299, NAICS 812990) consists of companies engaged in online matchmaking services.

Most companies generate revenue under a subscription model.

The online dating industry is dominated by several large corporations with a handful of well-known websites.

The top 10 online dating companies as reported by com Score as of December 2012 are:[6] Before using this data for specific valuation purposes it should be evaluated for appropriateness.

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When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Often, “browsing” will be free, but messaging or contacting other users will require a subscription.

Alternatively, some websites generate revenue solely through advertising and are free for users.

In all, the online dating industry generated approximately

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Often, “browsing” will be free, but messaging or contacting other users will require a subscription.

Alternatively, some websites generate revenue solely through advertising and are free for users.

In all, the online dating industry generated approximately $1.2 billion in revenue in 2012.

[1] Computerized matchmaking for college students occurred as far back as the 1950s and ’60s with programs that used computer punch cards with student survey responses to find compatible matches.[2] However, the industry did not begin to gain momentum until the launch of in 1995.[3] Now, some estimates suggest that the U. has over 2,500 online dating sites.[4] As a result, the industry is highly competitive.

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When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.Often, “browsing” will be free, but messaging or contacting other users will require a subscription.Alternatively, some websites generate revenue solely through advertising and are free for users.In all, the online dating industry generated approximately $1.2 billion in revenue in 2012.[1] Computerized matchmaking for college students occurred as far back as the 1950s and ’60s with programs that used computer punch cards with student survey responses to find compatible matches.[2] However, the industry did not begin to gain momentum until the launch of in 1995.[3] Now, some estimates suggest that the U. has over 2,500 online dating sites.[4] As a result, the industry is highly competitive.

.2 billion in revenue in 2012.

[1] Computerized matchmaking for college students occurred as far back as the 1950s and ’60s with programs that used computer punch cards with student survey responses to find compatible matches.[2] However, the industry did not begin to gain momentum until the launch of in 1995.[3] Now, some estimates suggest that the U. has over 2,500 online dating sites.[4] As a result, the industry is highly competitive.

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