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It will be launched soon, he added, without giving a specific date.More details will be revealed over the next few months, Facebook Chief Product Officer Chris Cox said in a separate presentation.Facebook’s entry into the growing online dating market sent shares of industry leaders tumbling.Match Group Inc shares closed down more than 22 percent.

But there were two buttons for “pass” and “interested.” The optional feature will be for finding long-term relationships, “not just hook-ups,” Zuckerberg said.“There are 200 million people on Facebook that list themselves as single, so clearly there’s something to do here,” Zuckerberg told software developers at Facebook’s annual F8 conference.Facebook shares rose 1.1 percent to close at 3.86 on the news, which sparked a sell-off of established online dating service providers.We are a member of the Online Dating Association (ODA) which was set up to ensure high standards of behaviour by dating service providers serving the UK.The ODA Code of Practice is binding on members of the Association.

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