The economic depression of the 1890s hit Victoria hard and forced many breweries to close whilst the remaining companies became locked in a fierce price competition.
In the 19th century, most buildings in Melbourne were made of wood and although fires were common, there was no official fire brigade.
"We do our best to enforce our ads policies across both direct and programmatic ads; but in this case, a promoted post that was in violation of our ads policy was mistakenly approved," the spokeswoman said by e-mail.
"In light of this incident, we are reviewing our screening processes to ensure similar mistakes don't occur in the future." Reddit is a site where users create and run thousands of communities around mainstream and niche topics like TV, politics, cute animals and internet memes.
Reddit has faced many of the same problems with objectionable and offensive unpaid content that You Tube, Facebook and Twitter have all confronted.
There have been concerns, in particular, around forums on Reddit that could promote racism and sexism.