The regime frowns on Western ideas like dating and this website is part of its campaign to keep strict controls in place.
Nearly half of all Iranians from 18 to 35 are single and Tebyan’s official raison d'être is to help the country escape a ‘marriage crisis’.
The site is free to use and will use a broad network of intermediaries, including clerics and trustworthy professionals, to pair people off.
Officials told AFP that during its one-year trial, 130 intermediaries introduced 3,000 men and women, of whom 200 got married.
Dating websites like Tinder are banned in Iran, but about 350 unofficial dating websites are believed to exist. It relies on traditional matchmakers like Malakeh Mogadam, who has converted her home into a lonely hearts call centre.
There, an army of matchmakers in her front room answer phones that never stop ringing - mainly mothers across Tehran calling on behalf of their single sons.
Mohammad Kamand is preparing a young man for marriage at Tebyan, a government-approved website where arranged unions are strongly favoured over love matches. Profile pictures are forbidden and parents must accompany would-be couples on their first dates.
The new matchmaking website, its creators hope, will reverse these trends.In the late 1980s, Ayatollah Khomeini issued fatwas making birth control widely available in the country.Since then, Iran has experienced a large drop in fertility, so now the government is reversing course. Last year, Iran announced that this rate has fallen by six percent to 712,000 marriages.It’s online dating as you’ve never seen it before – no profile photos, matches are chosen for you, and parents must also go on the first date, but is Iran’s government-controlled dating service fighting a losing battle against Western desires?A psychologist delivers a stern warning about the dangers of Western romantic habits: “In emotional or romantic relationships in the US, 93 per cent ultimately lead to divorce.” “Loving at first look or sight is, I emphasise, very dangerous,” he tells me.