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In addition, when we read vague information about someone, we mentally fill in the blanks with specific details that may be incorrect (Norton & Frost, 2007).For example, when you read in a man’s profile that he’s a movie buff, you might think that's something you have in common, but when you get to talking about movies on your date you realize that you’re a foreign film aficionado, while he’s obsessed with horror flicks.There are dating sites devoted to particular religious groups, like Christian Mingle or JDate, for example, as well as sites that cater to gay and lesbian daters. This removes a lot of the ambiguity that you face when you meet an interesting person at a work event or a party. Because of the ease and relative anonymity of online dating sites, we may take more risk reaching out to people we would not approach in person.And even though men generally contact women more than vice versa on these sites, research has shown that a sizable minority of women do reach out to men they find desirable online, suggesting that these sites allow some women to overcome traditional gender norms that cast them in a passive role of waiting to be approached (Scharlott & Christ, 1995). Shy or socially anxious individuals often have difficulty forming and maintaining close relationships (Alden & Taylor, 2004; Davila & Beck, 2002).The same principle applies to online dating: The sheer number of potential partners creates abundant choice.So if one dater doesn’t suit the bill, there are hundreds more who could be better.A recent survey of 19,000 people who married between 20 found that 35 percent of these new couples met online, with about half of those meeting through an online dating site (Cacioppo et al., 2013).How can these sites help you find romance, and what pitfalls should you be aware of?

Not surprisingly, physically attractive people are more successful at online dating (Hitsch et al., 2005).

Having no choices can lead to misery, but too many options can overwhelm and lead you to worry that you’ve chosen wrong.

You can feel confident in your decision about which car to buy when there are only three under consideration, but if there are hundreds, you’ll constantly second-guess yourself and wonder if you could have done better.

There's pressure for things to turn romantic quickly.

One benefit of online dating is that you know those on the site are single and looking, which reduces ambiguity.

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