In meeting new people Ft F, we tend to engage in behaviors that reduce our uncertainty about the other person.Dawkins (2010), noting work from Berger and Calabrese (1975), remarked that “uncertainty reduction is a primary motivating factor for communication” (Dawkins, 2010, p. The way in which we reduce this uncertainty is by utilizing the seven factors: “verbal communication, nonverbal affiliative expressiveness, information-seeking behavior, intimacy level, reciprocity, liking and perceived similarities and dissimilarities” (Dawkins, 2010, p. This original URT was supplemented by Berger (1995) by including that humans tend to reduce uncertainty by utilizing one or all of the three strategies: passive, active and interactive (Dawkins, 2010, p. Of the strategies listed, observing others where the person is likely to act natural is passive while being in direct contact with them is active (Twente, N. An interactive strategy, however, includes communicating with the person directly in an effort to find out more about the person.Computer Mediated Communication (hereafter referred to as CMC) is any communication that takes place in an online setting, such as SNS’s, online dating sites like e Harmony and or E-Mail.Face to Face (hereafter referred to as Ft F) interaction is the traditional face to face interaction that exists among humans where visual cues are present.This would make sense as we tend to fear judgment by other people that we do not know as well.There also exist some demographic differences in URT.
Before diving into the online dating context, it is relevant to review how communication and URT applies within the realm of SNS’s like Facebook where users know each other.
This is a blog on computer mediated communication and online dating.
The following sample research paper shows how those who engage in online dating undergo a sociological process of reducing uncertainty.
The interactive strategy of engaging in information seeking behavior is by far the most important aspect of reducing uncertainty.
According to Gibbs et al (2010), “uncertainty leads to information-seeking behavior,” the goal of which is to “[verify] the credibility of these potential partners” (p. This means that as we meet new people, we want to find out more about them to reduce our uncertainty about them.