Whenever the app matched those people with someone new, it sent them a prompt to use one of the conversation starters.
The company then tracked what lines were sent most frequently and measured response rates to detect trends.
"That said, there are also openers that do far worse than 'Hey, what’s up.' ...
The poorest performers are typically negative or pessimistic in tone."Matches tend to respond to different types of questions, depending on their age, according to Hinge's study. (No one likes those.) Instead, talk about food: Hinge's report found that women are 40 percent more likely to reply to a message regarding food or culinary trends.
Wait for several more hours, however, and her response rate starts to fall faster.
And the demand for dating apps among consumers is far from declining.
If you use Facebook sign up in your dating app, make it clear to users that you’re not going to post and share any information associated with your dating app on their Facebook timeline.
Despite the dating app hype, people still find using dating apps a bit embarrassing, and don’t fully trust the “sign up with Facebook” option because of privacy concerns.
A lesbian dating app, Her uses sign up with Facebook to check if a user who signs up is female so others don’t need to worry about being matched with straight men and time wasters.
The majority of dating apps, both for Android and for i OS, allow users to sign up through Facebook.
And they offer this sign-up option not only because signing up with one click is more convenient than typing in an email address and password.