In 1983, Nintendo launched the Family Computer (colloquialized as "Famicom") home video game console in Japan, alongside ports of its most popular arcade games.In 1985, a cosmetically reworked version of the system known outside Japan as the Nintendo Entertainment System or NES, launched in North America.Following some success, Nintendo developed several more light gun machines (such as the light gun shooter game Wild Gunman) for the emerging arcade scene.While the Laser Clay Shooting System ranges had to be shut down following excessive costs, Nintendo had found a new market.A console war between Sega and Nintendo ensued during the early 1990s.From 1990 to 1992, Nintendo opened World of Nintendo shops in the United States where consumers could test and buy Nintendo products.He then acquired the license to use Disney characters on playing cards to drive sales. The company then began to experiment in other areas of business using newly injected capital during the period of time between 19. It also set up a love hotel chain, a TV network, a food company (selling instant rice) and several other ventures.In 1963, Yamauchi renamed Nintendo Playing Card Co. In 1966, Nintendo moved into the Japanese toy industry with the Ultra Hand, an extendable arm developed by its maintenance engineer Gunpei Yokoi in his free time.
Nintendo began to produce its own hardware in 1977, with the Color TV-Game home video game consoles.Despite some successful products, Nintendo struggled to meet the fast development and manufacturing turnaround required in the toy market, and fell behind the well-established companies such as Bandai and Tomy.In 1973, its focus shifted to family entertainment venues with the Laser Clay Shooting System, using the same light gun technology used in Nintendo's Kousenjuu series of toys, and set up in abandoned bowling alleys.The first Game & Watch game, Ball, was distributed worldwide.The modern "cross" D-pad design was developed in 1982, by Yokoi for a Donkey Kong version.