Oneand had launched one of the first affiliate programs and maybe even before and all of the dating directories like (purchased by Matchnet, LLC), Aarens.com, Singlessites.com, ASingles and ruled the search engines.
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A couple of quiet acquisitions happened in the early days but no major consolidation until Oneand Only.com, based in Dallas, TX and Match.com, then based in SF, CA, were both acquired by Ticketmaster Online-Citysearch.
Then Cupid’s Network Inc., owned and operated by Daniel Bender, which included the property and (American Singles.com) was purchased by Matchnet, PLC in May, 1999 for .6 million.