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This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.Members can constrain their interactions to the online space, or they can arrange a date to meet in person.A great diversity of online dating services currently exists.In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine.Such sites earn revenue from a mix of advertising and sale of additional options.Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.Still others rely solely on paid membership subscriptions.

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Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.In 2008, a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible.Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.The stigma associated with online dating dropped over the years and people view online dating more positively.The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.

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