Online dating service industry

"Often, online dating is associated with newspaper personals," says Will Bunker, 30-year-old CEO and co-founder of One-and-Only.com, an online dating site in Dallas.

But Bunker believes the two hit different demographics, with newspapers used more often by blue-collar workers who earn less than ,000 per year and Web sites frequented by white-collar professionals earning ,000 or more."Brick-and-mortar dating establishments have typically been too expensive for the average single, take up too much time, and, more often than not, turn out to be a waste of time and money," says Bunker, whose company's sales hit million in 1999.

"The old method of matching up singles--charging consumers

"Often, online dating is associated with newspaper personals," says Will Bunker, 30-year-old CEO and co-founder of One-and-Only.com, an online dating site in Dallas.But Bunker believes the two hit different demographics, with newspapers used more often by blue-collar workers who earn less than $25,000 per year and Web sites frequented by white-collar professionals earning $50,000 or more."Brick-and-mortar dating establishments have typically been too expensive for the average single, take up too much time, and, more often than not, turn out to be a waste of time and money," says Bunker, whose company's sales hit $10 million in 1999.

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"Often, online dating is associated with newspaper personals," says Will Bunker, 30-year-old CEO and co-founder of One-and-Only.com, an online dating site in Dallas.

But Bunker believes the two hit different demographics, with newspapers used more often by blue-collar workers who earn less than $25,000 per year and Web sites frequented by white-collar professionals earning $50,000 or more."Brick-and-mortar dating establishments have typically been too expensive for the average single, take up too much time, and, more often than not, turn out to be a waste of time and money," says Bunker, whose company's sales hit $10 million in 1999.

"The old method of matching up singles--charging consumers $1,000 to $3,000 for a contract specifying a certain number of matches--is no longer viable," explains John La Rosa, research director at Marketdata.

"Overhead is too high [and] consumer price resistance too great."What is hot?

A lunch powwow turned into a partnership, and by 1997, Mc Aden had matched de Lasa's initial investment and the twosome headed a revamped activities service dubbed Social Circles.

The service, which organizes outings such as rock climbing and swing dancing for singles, sends its members a monthly calendar detailing upcoming events.

With 75 million singles in the United States whose time-pressed lives make them prime candidates for matchmaking services, you can see the big business potential.

,000 to ,000 for a contract specifying a certain number of matches--is no longer viable," explains John La Rosa, research director at Marketdata.

"Overhead is too high [and] consumer price resistance too great."What is hot?

A lunch powwow turned into a partnership, and by 1997, Mc Aden had matched de Lasa's initial investment and the twosome headed a revamped activities service dubbed Social Circles.

The service, which organizes outings such as rock climbing and swing dancing for singles, sends its members a monthly calendar detailing upcoming events.

With 75 million singles in the United States whose time-pressed lives make them prime candidates for matchmaking services, you can see the big business potential.

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The New York City company gears all activities toward beginners and keeps the groups small, gender-balanced and segregated from outsiders.With chat rooms, bulletin boards, pictures, profiles and essays, a person can really do a good job at selecting someone appropriate for them.It's better than being fixed up by your mother's friend who thinks every single Jewish boy in his late 20s or early 30s is `just adorable.'"While developing her site, Rozner outsourced much of the design work but kept herself involved in the process.Matchmaking enterprises don't offer guarantees--just chances to meet Mr. "They go to dating services because they don't have access to the type of single people they hope to meet and date in their day-to-day lives.Really, singles go to dating services to purchase access to other singles."Singles on the hunt look for particular characteristics in their prospective mates, so it helps to find a niche before starting a venture.

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