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Key concepts include: Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways.

The likes of e Harmony and enable us meet new people.

Piskorski decided to home in on OKCupid, a general-interest dating site that boasts more than 3 million members.The site allows all of its users to browse each other's profiles, but uses comprehensive quizzes and algorithms to help them find the most compatible matches.The company provided Piskorski with information about its members, covering user demographics such as age, gender, height, and body type.After all, people managed to get married and maintain friendships for eons before the Web ever existed.So, are these virtual social platforms truly necessary?

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