For some 40 million Americans like Plata, who have yet to find lasting love online, it’s a tantalizing prospect.
“But the bottom line is that for the present it’s still true to say that no human pheromone has ever been robustly demonstrated, and certainly not chemically identified.”So if they don’t exist, how did wind of human pheromones reach the public in the first place?
Its app, which is available for i OS and Android, is a sort of 23and Me meets Tinder meets monogamists.
Of course, sexual chemistry isn’t just about deoxyribonucleic acid.
It’s a selection of these MHC genes, 11 of them, that Pheramor is comparing when it looks at its users’ DNA.
When I asked co-founder and CEO Asma Mirza which pheromones those genes were connected to, she demurred.