This "age-gating" feature has been available to advertisers, allowing alcohol brands to show video ads and geo-filters to those above 18.
When turned on, this function applies to the entire edition.
( is a Discover partner.) "We take the responsibility of being a source of news, entertainment and information for our community of more than 150 million daily active Snapchatters very seriously," a Snap spokesperson said in an emailed statement.
"Our updated Content Guidelines will help our editorial partners tell these stories." The changes, Snap said, were made in part as a response to the feedback they received from users and publishers.
Snapchat had conversations with publishers following the suit, which pushed them to tone down what was shared. Snapchat has positioned itself as a network free from misleading news and propaganda while Facebook is plagued by it.
"Social media companies tell us what to read based on what’s most recent or most popular. We count on editors and artists, not clicks and shares, to determine what’s important," Snapchat wrote in the blog post announcing Discover back in 2015.
Clearer guidelines also help Snapchat as they onboard new publishers.
Internally and with partners, Snap shares return visitors within three-day and week-long periods.
Snapchat’s main function is sending picture or video messages, but for the past two years it has also run news content from media outlets including CNN, the Daily Mail and Vice.
The company has clarified guidelines to prevent publishers from including any reports or links to outside stories that could be considered fake news, stressing that all content must be accurate and fact-checked.
Snap also emphasizes completion, or click-through, and watch time.
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