Hearst's Journal used the same recipe for success, forcing Pulitzer to drop the price of the World from two cents to a penny.
Soon the two papers were locked in a fierce, often spiteful competition for readers in which both papers spent large sums of money and saw huge gains in circulation.
" Though yellow journalism would be much maligned, "All good yellow journalists ...
sought the human in every story and edited without fear of emotion or drama.
He controlled the editorial positions and coverage of political news in all his papers and magazines and thereby broadcast his personal views.
He sensationalized Spanish atrocities in Cuba and called for war in 1898 against Spain.
Moving to New York City, he acquired The New York Journal and fought a bitter circulation war with Joseph Pulitzer's New York World that sold papers by giant headlines over lurid stories featuring crime, corruption, graphics, sex, and innuendo.Early in his career at the San Francisco Examiner, Hearst envisioned running a large newspaper chain, and "always knew that his dream of a nation-spanning, multi-paper news operation was impossible without a triumph in New York".In 1895, with the financial support of his mother, he bought the failing New York Morning Journal, hiring writers like Stephen Crane and Julian Hawthorne and entering into a head-to-head circulation war with Joseph Pulitzer, owner and publisher of the New York World, from whom he "stole" Richard F.Within a few months of purchasing the Journal, Hearst hired away Pulitzer's three top editors: Sunday editor Morrill Goddard, who greatly expanded the scope and appeal of the American Sunday newspaper, Solomon Carvalho, and a young Arthur Brisbane, who became managing editor of the Hearst newspaper empire, and a legendary columnist.Contrary to popular assumption, they were not lured away by higher pay—rather, each man had grown tired of both the temperamental, domineering Pulitzer and the paranoid, back-biting office politics which he encouraged.